Closed-lost reasons this quarter:

1. No decision (7 deals): champions left mid-cycle in 3 of them.
2. Price (4 deals): all under 50 seats.
3. Competitor (2 deals): both to Acme Analytics.

Four no-decision deals worth reviving:

• Pied Piper Cloud ($44,000): champion moved to another team.
• Stark Logistics ($61,000): budget freeze lifted in October.
• Vandelay Imports ($36,000): new owner named last week.
• Oscorp Labs ($29,000): asked to revisit in Q1.

Reactivation note:

Hi {{first_name}}, a lot has changed since we last spoke. If the project is back on the table, I can send a refreshed plan and pricing this week.

Closed-lost by reason, Q4 against Q3:

• No decision: 7 against 5
• Price: 4 against 6
• Competitor: 2 against 3