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You
Check what changed in competitor pricing this quarter and update the battlecard.
Assistant

Three competitors changed pricing in the last quarter. A subagent pulled their public pages and release notes.

CompetitorChangeEffective
InitechTeam plan up 12% to $28 per seatOct 1
Hooli CloudNew free tier, 3 seatsSep 15
VandelayAnnual discount cut from 20% to 15%Nov 1

The battlecard has been updated with the new numbers.

You
How does Initech's new price compare to ours?
Assistant

Initech's Team plan is now $28 per seat, about 8% above ours at $26. They no longer have a price advantage, so lead with the agent follow-ups, not price.

You
Double check the Vandelay annual discount on their site.
Assistant

Confirmed. Vandelay's pricing page lists 15% for annual billing, effective Nov 1, and the old 20% appears only in a cached copy from September.

You
Write a two-line talk track for reps.
Assistant

Talk track for reps:

Initech just raised prices 12%, and Vandelay cut its annual discount. We have held our rates and include CRM write-back at no extra cost.