You
Break down this month's created pipeline by source and show conversion.
Assistant
Pipeline created this month by source:
- Outbound sequences: $412,000 (38%)
- Inbound demo requests: $355,000 (33%)
- Partner referrals: $214,000 (20%)
- Events: $97,000 (9%)
Partner referrals convert best at 31% to closed won, against 14% for outbound.
You
Why is outbound conversion so low?
Assistant
Outbound by sequence this month:
| Sequence | Created | Conversion |
|---|---|---|
| Cold intro | $236,000 | 9% |
| Event follow-up | $98,000 | 21% |
| Re-engage lost | $78,000 | 17% |
The cold intro sequence drags the average down.
You
What if we shifted 10% of outbound effort to partners?
Assistant
Moving 10% of outbound effort (about $41,000 of created pipeline) to partners would add roughly $12,700 of closed-won at the 31% rate, against $5,700 at 14%. Partner capacity is the limit, so test it with two partners first.
You
Which partners referred the most?
Assistant
Top partner sources this month:
- Brightwave Consulting: $82,000
- Lumen Systems: $63,000
- Northgate Advisors: $41,000