Pricing change impact for the 4,200 Team plan customers moving from $49 to $54 per seat:

• Added MRR: $68,400 if no one churns.
• Break-even churn: 3.9% of Team seats before the change loses money.
• Downside case: 6% churn nets +$21,100 MRR.

A subagent pulled historical price-increase churn (1.4% median across the last two changes).

The 4,200 figure is customers, not seats. They hold 13,680 seats between them, and 13,680 x $5 gives the $68,400 uplift.

Grandfathering the annual-plan customers until renewal lowers the first-year uplift but removes the highest-risk group from the first wave. I would do it and let the increase land at each renewal.

Draft announcement:

Subject: Team plan pricing update effective December 1

Hi there,

Starting December 1, the Team plan will be $54 per seat per month, up from $49. Annual plans keep their current price until renewal. Questions? Reply to this email and we will help.

The Acme Team