The variance on marketing program spend is $12,400 over the quarter budget.

• Events: +$9,100, the Chicago summit sponsorship was invoiced in Q3 but budgeted in Q4.
• Paid media: +$4,800 from the extended webinar promotion.
• Content: -$1,500 under after two freelance pieces slipped.

The events item is timing only and reverses in Q4.

Yes. The sponsorship invoice for $9,100 is booked in Q3 but was budgeted for Q4, so Q4 will show a favorable variance of the same size. Net for the year is zero.

Excluding the timing item, the real overspend is $3,300.

• Paid media: +$4,800, the extended webinar promotion
• Content: -$1,500, slipped freelance pieces

The content savings will likely be spent in Q4 when those pieces ship.

Draft note for the CMO:

Q3 marketing finished $12.4K over budget. $9.1K is the Chicago summit sponsorship, invoiced in Q3 and budgeted in Q4, so it reverses next quarter. The remaining $3.3K comes from the webinar promotion extension, partly offset by two delayed freelance pieces.