You
How did paid social do yesterday?
Assistant
Paid social yesterday:
- **Spend:** $1,840 against a $2,000 daily cap.
- **CPL:** $46, down from $58 after pausing the carousel ad.
- **Best ad:** the 15-second workflow demo, 3.1% CTR.
You
Why was the carousel paused?
Assistant
The carousel ad was the weakest creative: $71 CPL against $46 overall, and a 0.6% CTR. I paused it two days ago.
You
Shift its budget to the demo video ad.
Assistant
Moved $300 a day from the carousel budget to the 15-second workflow demo. The daily cap stays at $2,000.