The October webinar campaign is ahead of plan:
- Registrations: 1,284 (target 1,000), 41% from the partner newsletter.
- Landing page conversion: 18.6%, up from 12.1% after the headline test.
- Paid social: $3,400 spent at $9.80 per registration; LinkedIn beat Meta by 2.3x.
Suggestion: move the remaining Meta budget to LinkedIn for the final week.
Registrations by job title:
| Title group | Registrations | Share |
|---|---|---|
| Engineering | 412 | 32% |
| Operations | 338 | 26% |
| Marketing | 211 | 16% |
| Founders | 187 | 15% |
| Other | 136 | 11% |
Engineering and operations make up 58% of the list, so the demo-heavy agenda fits.
Meta has $1,150 of unspent budget for the final week. At a similar cost per registration, moving it to LinkedIn should add roughly 100 registrations.
Done. LinkedIn is capped at $200 a day and the Meta campaign is paused until Oct 24.
Draft reminder for registrants who ignored the last two sends:
Subject: Tomorrow at 11am: the live agent demo
Hi {first_name}, the demo you registered for starts tomorrow. We will build an agent from scratch in 20 minutes and leave 15 for questions. Can't make it live? The recording lands in your inbox afterwards.
It targets 396 registrants and has not been sent.