Last week's email performanceLast week's email performance
You
How did last week's email campaigns perform?
Assistant
Last week's email performance, by campaign:
| Campaign | Sent | Open rate | Click rate |
|---|---|---|---|
| Product update | 18,420 | 41.2% | 4.8% |
| Webinar reminder | 6,310 | 52.7% | 9.1% |
| Trial nurture 2 | 2,205 | 36.4% | 3.2% |
The webinar reminder is the clear winner. Trial nurture 2 underperforms on clicks, so I would test a shorter subject line next.
You
Why is Trial nurture 2 so low? Show the subject and send time.
Assistant
Trial nurture 2 went out Friday at 4:30pm with the subject "A few more ways to get value from your trial". Weekday morning sends in this set open about 9 points better, and the subject runs 46 characters.
You
Draft two shorter subject lines.
Assistant
Two shorter options:
- Your trial, day 5: one thing to try
- Ready to automate your first task?
You
Schedule an A/B test of those for Thursday at 9am.
Assistant
Scheduled for Thursday at 9:00am: each subject goes to half of the 2,205 recipients, with the winner chosen on open rate after four hours.