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You
Which onboarding checklist variant is winning the experiment?
Assistant

A subagent compared the three onboarding checklist variants over the last 14 days:

VariantTeamsDay-7 activation
Control (5 steps)1,10237.8%
Short (3 steps)1,08741.6%
Guided (video)1,09540.2%

The short checklist leads, and the difference to control is significant (p = 0.02).

You
Is the sample big enough to call it?
Assistant

Yes for the short checklist: 1,087 and 1,102 teams per arm gives about 80% power for a 3 point lift. The guided variant is underpowered, so treat it as inconclusive.

You
What about segmenting by plan?
Assistant
PlanControlShort
Free31.2%36.0%
Business49.5%52.1%

The lift is larger on Free, and Business is not significant on its own.

You
Ship the short checklist to everyone then.
Assistant

I would hold a week to check that the lift persists. If day-14 retention is flat or better, roll out at 100%.

You
Okay, create a ticket for the rollout.
Assistant

Created PRD-118: roll out the 3 step checklist to 100% after the day-14 retention check on Nov 2.